New website goes live!
This is our first (short) blog, the first of many on all things B2B.
We are passionate about B2B and our aim is a simple one – to promote agency best practice and encourage the development of the agency model to better serve the global B2B marketing community. Here we will share our thoughts, give our opinions and look for innovative thinking to share from all areas of marketing.
Too often B2B is seen as the poor relation to B2C, yet it is an area that has continually driven real innovation in marketing. B2B audiences are complex, smart and arguably, the most digitally aware. Identifying, engaging and converting them is a real and constantly evolving challenge.
There’s already been a lot of change in B2B marketing in recent years and we are excited about what comes next.
“There’s nothing permanent except change”