ABM and demand
B2B buying journeys are becoming increasingly complex and harder to track, with multiple stakeholders involved across a wide range of channels. We help B2B brands identify accounts that are not only showing intent but also those which may be less visible.We build account level campaigns to engage the right people with relevant content and messaging to drive growth, deliver measurable results and maximise ROI.
The benefits of B2B Account-Based Marketing (ABM) are well proven, but delivering real performance requires a truly integrated approach. Effective ABM isn’t simply about using a Target Account List (TAL), our framework is designed to help you select and understand your target audience and shape the content and messaging strategy to deliver relevance and value.
We can then activate campaigns across integrated channels including content syndication, paid social and programmatic, all of which can bemeasured and optimised at an account level.
Account-Based Marketing (ABM)
B2B Account-Based Marketing puts your ideal customers at the centre of your strategy. We identify and prioritise high-value accounts, understand the people within them and create targeted campaigns that engage them across the buying journey. We help you move from target accounts to meaningful engagement, aligning your marketing and sales towards the same commercial goals.
Intent data
B2B buyers are increasingly doing their own research, going further along the buyer journey before engaging with potential suppliers. Intent data helps identify accounts showing interest in the topics, products and solutions being offered. At Beettoo we identify accounts actively researching your category, prioritise high-intent prospects and give sales teams greater context for outreach, while informing ABM targeting and campaign messaging.
Content syndication
Great B2B content only works when the right people see it. Content syndication helps extend the reach of whitepapers, reports, webinars and other valuable assets to relevant audiences. It is a proven channel for generating high-quality leads but it’s a highly competitive space, where data quality and cost can vary wildly. We have years of experience in working with numerous partners across the world to deliver high performing, efficient campaigns.
Let us help you get your brand in front of the accounts that matter