Media
Modern media is fast-moving, complex and dominated by digital channels, but media targeting B2B audiences presents an even greater challenge. With longer buying journeys, much of which is in the dark, a larger and more diverse decision-making unit and audiences that vary by region, industry and size, reaching relevant B2B audiences has never been more challenging. Reaching relevant B2B audiences has never been more challenging.
Our resource base of B2B media experts combine audience understanding, channel expertise and global reach to create media strategies that engage the right people in the right places throughout the buying journey. Our B2B brand strategy is built specifically for B2B audiences, delivering a genuine understanding of their media consumption.
Every audience is different and every market has its own media landscape. At Beettoo, we create efficient, connected campaigns with the targeting, scale and flexibility to reach audiences and deliver results. Unlike traditional agencies, our Liquid Resource model provides media expertise from all over the world, exactly when you need it.
Programmatic
Whilst the efficiencies of programmatic are well established, our approach is B2B first. We build bespoke site lists centred around professional editorial environments and respected brands. We can also provide account level targeting to deliver a genuine ABM solution through smart data partnerships and ID graphs to ensure high TAL match rates and account penetration with zero wastage. We can also support with direct digital campaigns in areas such as vertical specialist media where programmatic cannot always deliver.
Digital out-of-home (DOOH)
Digital OOH has always been a useful B2B media channel, but it can be wasteful. We have developed several playbooks to surround key audiences at specific events or in geos with DOOH and supporting channels. Used carefully it can be a very efficient and high-impact tactic. It’s a powerful way to create brand presence at scale and keep your business front of mind.
Traditional (offline)
Digital may dominate modern media, but offline channels still have an important role to play in B2B marketing. They can create significant cut through and positive brand association. We plan and activate traditional media across channels including print, direct mail, events and other offline environments – using them strategically alongside digital activity to create more connected campaigns.
Global coverage
With just one agency partner, you can reach multiple global markets. Our worldwide capabilities allow us to plan and activate B2B media across different regions while maintaining a consistent strategic approach. We combine international scale with local, expert understanding to ensure your media works wherever your audiences are.
Work with a trusted, expert media partner