About us.

Stuart has over 30 years’ experience of international B2B marketing as both Publisher and Agency Leader.

His client experience ranges from global brands to small start-ups and he has overseen countless B2B campaigns across more than forty countries.

In 2010 Stuart joined the Aegis Media (latterly Dentsu) where he led the development of the group’s global, full-service B2B offering, originally under Carat Enterprise. He also led several global agency acquisitions, which he integrated to create the world’s largest and most awarded B2B agency network. Stuart was also a member of Dentsu’s global leadership team and a former UK executive board member.

In 2021 he founded Beettoo.

With over three decades of editorial and content marketing experience, Riyad has worked with some of the world’s largest publishers and brands, across myriad sectors including technology, finance, HCM, life sciences and automotive.

Riyad started his editorial career in print, writing for and editing some of the world’s biggest IT magazines. Seeing the potential of online publishing early, he launched TrustedReview.com in 2003, building it into the UK’s largest technology publication before selling the business to Time Warner in 2007.

Prior to joining Beettoo, Riyad was Global Head of Content Strategy for Dennis Publishing, working across a broad client portfolio, creating content marketing campaigns ranging from simple sponsored content to multi-year media partnerships leveraging extensive content libraries, from white papers and online articles, to video series and live events. 

As Chief Content Officer at Beettoo, Riyad is committed to helping clients build effective content marketing strategies, and create content and assets that will effectively engage their target audiences. 

With over 25 years of B2B marketing expertise, James has successfully led initiatives at both large networks and independent agencies, delivering measurable results for global brands across technology, professional services, finance, life sciences, and utilities. His extensive experience spans data, martech, strategy, content, creative, telemarketing, events, and media—positioning him as a leading expert in driving business growth through integrated, insight-driven B2B marketing solutions.

At Kingpin, James was a key member of the leadership team for 14 years, playing a critical role in scaling the agency to a top ten B2B marketing powerhouse, culminating in its acquisition by The Marketing Practice (TMP). Post-acquisition, he was instrumental in integrating six agencies, while spearheading growth through cross-selling and new business development.

Now, as Global Managing Director at Beettoo, he is focused on driving innovation, improving client outcomes, and leading strategic growth across the company’s global operations.

Michelle brings over a decade of experience in B2B marketing, across EMEA, the US, and APAC. She has worked with a range of clients, from startups to large enterprises, through roles at both finance and B2B specialist agencies.

With a strong passion for strategic planning, Michelle has led international, cross-channel teams in delivering full-funnel global campaign strategies and award-winning executions.

In 2023, Michelle relocated from Sydney to London, joining Beettoo as the Media Director for EMEA.

Emily is a seasoned marketing leader with extensive B2B expertise. As US Media Partner at Beettoo, she specialises in ABM, digital marketing, and demand generation. In her previous roles, she was responsible for shaping brand strategy, conducting audience research, and leading cross-functional teams to elevate customer experiences across all touchpoints.

During her tenure at gyro (now Merkle B2B), Emily served as Global Business Director and Head of Media for North America. There, she led omnichannel strategies and developed thought leadership in digital marketing and demand creation.
Emily’s expertise in audience segmentation, performance marketing, and strategic planning has consistently driven exceptional results in the US B2B market.