AI has emerged as one of the most powerful tools of the 21st century, with the potential to help marketers accelerate content creation, draw deeper, faster insights from huge expanses of data, and personalise messaging to a degree that was never possible before.
However, it’s vital that we balance this appreciation of generative AI’s many uses with a full understanding of its limitations. When it comes to content marketing, AI can help scale your efforts, but it has not yet reached the point where it can sense a buyer’s uncertainty or recognise the hidden politics behind a decision-making committee.
Human intelligence – supported by experience and empathy – is the key to creating high-quality content that distinguishes itself from everyday slop.
In our webinar, “Rising Above ‘AI Slop’: The New Rules of B2B Storytelling”, our Content Strategist Riyad Emeran and Chairman Julian Lloyd Evans are joined by Demand AI’s Chief Content Officer Matt Egan to discuss how the AI boom is intersecting with a growing appreciation of the value of content marketing.
They explore the key opportunities for leveraging these new technologies, the importance of human input and oversight to create content that is genuinely insightful and valuable to your target audience, and how to develop an iron-clad, sustainable strategy for integrating AI into your workflows.
Watch our video to discover how to:
- Challenge conventional fears about AI in content marketing
- Inspire marketers to embrace ‘human intelligence’ as a path to differentiation
- Offer practical insights on how to elevate B2B storytelling in the age of automation
